Nicole Richie Kicks Off Award Season and Shares Her Red Carpet Transformation
As award season kicks off, designer, mom and fashion icon Nicole Richie is on-the-go. From her NBC show “Fashion Star”, where Richie will serve as a design mentor to 14 contestants, to new collections for House of Harlow 1960 and Winter Kate, Richie has a packed schedule to kick off 2012 filled with fashion and style. In the midst of it all Richie will also be busy transforming herself for the awards shows she’ll be attending this year. To help her transform her style from the first red carpet to the last, Richie is teaming up with Suave Professionals® and is inviting women to discover the salon inspired style of Keratin at home for smooth, manageable hair every day.
With the help of Suave Professionals® Keratin Infusion System, Richie will be red-carpet ready starting at the first award show in January through the last. Consumers will have a chance to see first-hand how easy and manageable Richie’s red carpet look can be with the new Suave Professionals® Keratin Infusion™ System. “One of my biggest red carpet rules is making sure my head-to-toe look is perfect, and that includes one of the most important elements of style – the hair,” says Richie. “With the new Suave Professionals® Keratin Infusion™ System, I can get a manageable and smooth look all night!” From prepping with the Suave Professionals® Keratin Infusion™ Smooth & Shine Serum to freshening her look throughout the night with Suave Professionals® Keratin Infusion™ Dry Shampoo, Richie knows that her look will stay smooth and manageable throughout the night.
“Working closely with the Suave Professionals® Celebrity Stylists and our Research and Development team, we’ve not only unlocked the secret to smooth, beautiful hair with the help of keratin but we’ve also made it available at an affordable price,” says David Rubin, Unilever Marketing Director, Hair, U.S. “With the Keratin Infusion™ System, we are thrilled that Suave Professionals® continues to move to the next level with top performing products and we look forward to delivering on consumers’ needs with more exciting product developments.”
In order to help all women discover the benefits of keratin, Richie has teamed up with Suave Professionals® to give away 50,000* Suave Professionals® Keratin Infusion™ products. Women can log on to the Suave Beauty Facebook page for a chance to win. With eight different products in the system, there is a product for everyone and can easily be found by taking the “Is This Product Right for Me” quiz on the Facebook page. In addition, women can read more about Richie’s personal experience with the product line and see how she achieves salon-quality style for the red carpet with Suave Professionals®. Consumers can also log on to check out behind-the-scenes footage from Richie’s Keratin Infusion™ shoot, view how-to videos with the Suave Professionals® Celebrity Stylists and more. And, starting in February, Richie will be inviting women to join the Keratin Collective and share how their look has transformed to sleek, more manageable perfection. By sharing their transformation stories, women can enter for the chance to win a fabulous trip for two to celebrate their gorgeous new look. To top it off, Suave Professionals® will donate $10,000 to the Richie Madden Children’s Foundation, so by liking the SuaveBeauty Facebook page, consumers can support the foundation and celebrate their style transformations.
Consumers have trusted the Suave brand for over 70 years and it’s used regularly in over half of American households, more than any other brand in the U.S. And with the new Keratin Infusion™ line, consumers can say “goodbye” to frizzy, unmanageable hair and discover this new transformational power of salon-inspired range of products formulated to transform hair into sleek, smooth perfection. Formulated with unique Keralock™ Technology, this breakthrough products condition hair and make it easier to style. Suave Professionals® Keratin Infusion™ is proven to work as well as top salon brands, so now consumers can get all the benefits of keratin at home. The collection features eight products, including the Keratin Infusion™Dry Shampoo, Smooth & Shine Serum, and the 30 Day Smoothing Kit. Women can log onto Facebook.com/SuaveBeauty to take the Keratin Infusion™ ”Is It Right For Me?” quiz to see if the kit is right for their hair.
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Posted by News Staff
on Jan 24 2012. Filed under Celebrity Hairstyles.
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